There are many ways in which businesses try to grow their reach and increase their sales revenues. One way is product line extension. Businesses that have already survived the beginning times when they kick off the ground and are now seeking to expand their reach and enhance their brand equity take such measures. What is Product Line Extension? When a business has a line of products that are doin…

We live in a world where social media plays a more critical role in influencing us than our actual physical environment and its people. Almost everybody has a social media profile on multiple social media platforms. Almost everyone is updating something or the other about their lives on social media every single day. Businesses are aware of this and have therefore started using social media marke…

With today’s internet and technology, people are starting more and more to rely on the potential of earning income online. More people are seeing the opportunities they can grab without leaving the comforts of their own homes. Well, whether you are just starting in the online world or you already established a website of your own, we’ve got something to up your game - Affiliate marketing. This ar…

Any business or organization that wants to be noticed by today's customers must invest in digital marketing. When it comes to job opportunities, it offers a diverse selection of options that cater to a variety of skill sets. One of the most in-demand skills in digital marketing is SEO expert. SEO is now a must-have for any company that wants to be found. An SEO Manager is equipped with a comprehe…

The online meal ordering and delivery industries are undergoing a transformation. High-speed internet and growth in smartphone usage are driving this shift. Because of the market's enormous potential, a plethora of online food business websites have sprung up, each with its own unique selling proposition (USP). Customers can browse nearby restaurants that deliver meals, read their menus, compare …

If you are a blogger, you must be familiar with the concept of guest posting. As businesses realize the value of publishing content for marketing purposes, more and more companies are getting involved in blogging. This has given rise to ghostwriting and guest posting. Even those who have a blog of their own like to look for guest blogging opportunities for building links on their blog. It is both…

Pet owners are usually so passionate about their pets that they never stop spoiling them. This is good news for those who run a pet business because it means that their sales will never go too low as pet owners will keep buying pet products from them. If you also have a passion for pets and a little bit of business acumen, you can grab this opportunity and start a pet business. These days, creati…

If you are just starting a business, it can feel weird and awkward to talk about yourself. And the topic of personal branding is often a misled discussion about how narcissistic it could be. But we are here to break the stereotype and correct the misconceptions about personal branding definition, personal branding examples, and personal branding strategy. What is Personal Branding? Your personal …

Your brand represents you and your business. It is what your customers think of your business. Your brand encompasses your business core values and the interactions you’ve made with all the different people through it. It is an overall impression that sticks with your customers. As a business owner, you’d want this to remain squeaky clean and to stay relevant to your target market. This article i…

In creating an online store, the homepage gets a lot of attention because it's the first thing visitors see when they arrive. However, the actual purpose of any eCommerce website is to make money, and you won't be able to do that without a fantastic product page. Effective product pages, unlike landing pages, which are developed for a single campaign, immediately express the value of the highligh…

When you have an ecommerce website, your goal is to increase your ecommerce sales. A website with no visitors and, therefore, no conversions is really pointless. It is as if you have written a book, and it’s just lying there on the shelves at a bookstore, with nobody coming and picking it up to buy or read. Many people are starting an ecommerce website these days, as it is an easy way to make mon…

Influencer marketing is not really a modern concept, but recently it has gained a lot of popularity. In fact, over the past few years, it has become very common and popular. The reason for that is the technological advancement of the world that has caused influencer marketing to make its way to the front of different types of marketing. Companies these days devote more effort and resources to inf…

If you are into marketing, you must be a little bit familiar with conversion rate optimization. CRO best practices often talk about using social proof as one of its main tactics. But what exactly is social proof? What do marketers mean when they are trying to do social proofing? What is meant by social proof marketing? Today, we will be answering all these questions. What is Social Proof? Social …

No matter the industry you are involved in or the business model you employ, cash flow management plays a significant role in the success of your business. Whether you have a physical store or an online store, it is vital to handle your cash inflows and outflows carefully. As the saying goes, “Cash is King” and so, how you manage cash flow can ultimately make or break your career as a businessper…

There are different ways businesses position their brand and develop marketing strategies for selling their products. These ways depend on the business plan and the type of product that the business plans to sell. Each company holds itself at some place in the supply chain process. Some businesses are suppliers of raw materials, then some sell semi-manufactured products, and then some companies o…

The world of eCommerce thrives on the capabilities of store and business owners to reach audiences that are far from their base. This success often involves a well-designed business website and an accommodating shipping policy. Shipping policy describes the rules and options that you present your customers with upon checkout. It answers all the questions a particular customer may have about getti…