It’s not just about aesthetics. It’s not just about a favorite color. When it comes to choosing the best website color scheme, it’s also about SEO, website color scheme psychology, and marketing. In this article, I’ll discuss the importance of choosing the right color palette for your website. And how the wrong choice can cost you visitors, page views, and sales. There’s a rule in sales and marke…

The past two years have not been much productive due to the pandemic we have been going through. But things can start getting better in 2022. As we approach the end of 2021, why not start planning ahead already? Many individuals lost their jobs in the past two years, while others faced severe losses in business. Are you one of those who has always dreamed of starting your own business? If yes, th…

You will not find a single great website today that doesn’t get client testimonials. Client testimonials are established through compelling phrases or quotes from current customers. Through those quotes, we will feel that a particular product or service seems to be a great idea, as thousands of people will come rushing in for registration. Testimonials of customers make you feel that your busines…

Clients and customers are the most crucial aspect of any business. To grow your business, you need to keep your clients happy and satisfied. If your existing clients are happy, they are likely to recommend your products and services to others in their network, giving you the benefit of free-of-cost marketing. But if your clients are not satisfied with your work or your product, your brand image c…

The year 2022 is an excellent time for all you talented individuals and aspiring entrepreneurs to start their own businesses. If you are into photography, you can start offering your photography services as a full-fledged photography business. There is no need to feel overwhelmed at the thought, even if you have never run a business before. As we approach the end of the Covid-19 pandemic, many of…

Photography is a passion that increases the more you practice it. Many people can successfully turn this passion into a business. By learning some photography tips from those who are more experienced than you in this field, you could make way more money out of this passion than you have been making until now. Finding out about the top photography tips could benefit you in numerous ways. Whether i…

Why does website downtime happen? As a website owner, the first thing you have to ensure is to keep your business up and running online. However, website downtime is simply happening, just like how the sun shows up in the morning. This can cost your SEO ranking, sales, revenues, or even loyal customers frustrated about the site not working. Downtime is like a monster for every business owner, art…

Facebook advertising has constantly been gaining popularity among businesses for the past decade. The platform, in its earlier days, was only known as a social media platform. Gradually, businesses started realizing the value of it in terms of promoting products and services. This was the time when Facebook ads were not yet launched. Businesses were taking advantage of many followers on their fan…

The ultimate goal of any business is to gain and maintain customers. To do that, businesses need to work on their customer retention strategies to minimize their customer churn and maximize their average customer lifetime value. Reducing customer churn benefits all departments of a company. The marketing team needs to put in less effort in getting new customers, while the production team is well …

When somebody talks about ‘301 redirect’, it might sound like something too technical or complicated. But it’s not. A 301 redirect is a pretty simple thing. Yes, a 301 redirect is related to a website’s search engine optimization process, but not exactly as complicated or hard to understand as many other SEO techniques. If you want to know what 301 redirect is, how to do 301 redirect, and when to…

Customer feedback is always one of the most crucial aspects of any business. If you are employed in customer service, you want to ensure that your client’s requirements are fulfilled by your products or services. Instead of assuming that all customer requirements have been fulfilled, you should check the data associated with it. For those who don’t know what is customer satisfaction score, it is …

Do you sometimes wonder why a website must have a contact us page? Why can’t you just create and publish an email address instead? It sounds like a quite difficult task to make a contact us form. You must be thinking you first need to build a contact form design, and then prepare your contact us text. But the truth is, you can actually use a ready-made contact us page design if you use a website …

If you want increased holiday website traffic on your website, it is crucial to start preparing for it before the winter season commences. Navigation of website traffic is vital for the success of your holiday campaign. If anything, you can only go to the stores nearby and see how far the holiday seasons have come. For example, you can go into a big box store right now, and you will see Christmas…

Usually, the behavior of the customers is unprecedented during the holiday period. However, it is also essential to look at these things from a business perspective. Hence, it is crucial to establish a creative holiday marketing campaign to manage the business revenue properly. A well-established marketing strategy can benefit from injecting a massive boost in online sales and retaining customers…

Having a unique identity is an instant lead in the world of business. If you want to be successful in your field, you must have the power to let everyone know about you. You must possess that ability to capture your audience right when they lay their eyes on you. If you take a closer look at different successful e-commerce platforms, you will notice one thing in common: fantastic product descript…

The eCommerce industry is booming, and everybody is setting up their eCommerce business. This has led to a super-stiff competition. It’s time for you to take the first step now. With more and more people having eCommerce stores, you need to do everything within your power to stand out from the crowd and offer your customer a better user experience. One way to do this is by implementing an appeali…